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Make Your Fundraising Goals SMART!

How do you set your fundraising goals? Do you randomly choose something or do you methodically select what you’ll work towards? Have you decided to “raise more money than last year” or “get more donors”? No good. Do yourself a big ...Read More

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Fundraising in Direct Sales

Holding a fundraiser as a direct sales distributor is an excellent way to find new customers and possibly even a new distributor. Fundraisers are a win-win for both sides. The group or organization raises funds and you find folks who like, use ...Read More

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The Difference Between Promotion and Event Marketing

Understanding the role of promotion and event marketing within any campaign requires a clear knowledge of the function of promotion and it’s impact on achieving marketing goals. By design, individual or short-lived promotions drive immediate response, while long-term, repeat campaigns are designed ...Read More

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